57614157

How strong is the magnet to your centre?

lesly b juarez 220845 1Attracting enrolments and keeping families using your service requires a 'magnet' to your centre. Your eyes will be opened to the purpose and value of marketing based on the value of a 'lifetime customer'. You will leave inspired to develop and activate a marketing plan, using a professional team approach to marketing.

You will engage in practical experiences to:

  • explore the successful ingredients of a marketing message
  • critique your current marketing, and consider ways to share your message effectively
  • use tools to establish an assessment of your market and your competitors
  • identify what your centre's 'wow factors' and competitive advantage
  • consider the purpose of direct marketing to create and use a database for customer acquisition, retention and loyalty
  • discuss direct marketing strategies and consider those relevant to your centre
  • get started on developing a marketing plan with goals and tasks to increase enrolments 

Workshop facilitator: Andrea Isitt

Event Details

Event Date 28-05-2018 8:30am
Event End Date 28-05-2018 1:30pm
Capacity 24
Available place 18
Individual Price $195.00
Location
Heritage Function Centre at Old Petrie Town, Dayboro Road, Whiteside, Q 4503
901 Dayboro Road Whiteside, Queensland 4503 Australia
Heritage Function Centre at Old Petrie Town, Dayboro Road, Whiteside, Q 4503
$195.00 18
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