57614157

How strong is the magnet to your centre?

lesly b juarez 220845 1Attracting enrolments and keeping families using your service requires a 'magnet' to your centre. Your eyes will be opened to the purpose and value of marketing based on the value of a 'lifetime customer'. You will leave inspired to develop and activate a marketing plan, using a professional team approach to marketing.

You will engage in practical experiences to:

  • explore the successful ingredients of a marketing message
  • critique your current marketing, and consider ways to share your message effectively
  • use tools to establish an assessment of your market and your competitors
  • identify what your centre's 'wow factors' and competitive advantage
  • consider the purpose of direct marketing to create and use a database for customer acquisition, retention and loyalty
  • discuss direct marketing strategies and consider those relevant to your centre
  • get started on developing a marketing plan with goals and tasks to increase enrolments 

Workshop facilitator: Andrea Isitt

Event Details

Event Date 28-05-2018 8:30am
Event End Date 28-05-2018 1:30pm
Capacity 24
Available place 18
Individual Price $195.00
Location
The Pioneer room, Heritage Function Centre at Old Petrie Town. 901 Dayboro Road, Whiteside. 4503
901 Dayboro Road Whiteside, Queensland 4503 Australia
The Pioneer room, Heritage Function Centre at Old Petrie Town. 901 Dayboro Road, Whiteside. 4503
$195.00 18
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