workshops for leaders

Develop a marketing plan to create enrolments and loyal customers: eLearning course

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Is your Early Childhood centre struggling to compete amongst all the other nearby centres? Take action in this eLearning course, and learn how to better promote and attract families to your quality Early Childhood service. Your eyes will be opened to the purpose and value of marketing based on the value of a 'lifetime customer'.

This eLearning course comes with a course workbook, video tutorials, templates and resources to develop your marketing plan - with goals and tasks to increase enrolments and happy families. You have three month access to this course from registration, with guidance and inspiration to activate the plan using a professional team approach to marketing.

Part 1: The purpose of marketing and building your brand

  • The primary goals of marketing and the Lifetime Customer Value
  • The marketing funnel and who promotes your centre
  • Build your brand with consistent threads and social proof
  • Create quality in the service and impression management


Part 2: Know your target market, competitors and wow factors for brand messaging

  • Knowing your purpose, and why pick us?
  • Knowing your target market and competitors
  • Consideraton of the customer view in comparison with local competitors, establishing performance gaps and corrective actions
  • Promote your competitive advantage using eight success ingredients to your message

Part 3: Direct marketing strategies for customer acquistion, retention and loyalty

  • What is direct marketing?
  • Direct marketing strategies for customer acquistion, customer retention and customer loyalty
  • Calls to action
  • Developing a fan club and referral program

Part 4: Develop a marketing plan for growth with a professional team approach

  • Some marketing regulations and links to full information to Australian guidelines
  • Building your brand - planning template
  • Primary marketing goals and key strategies, with planning tempate
  • Develop your marketing plan - planning template
  • Monitor and track enrolment success
  • The lifecycle marketing process

eLearning facilitator: Andrea Isitt

Professional Learning Details

Professional Learning Date 14-10-2019 8:30am
Professional Learning End Date 14-01-2020 11:30pm
Capacity Unlimited
Individual Price $65.00
Location Flexible eLearning: internet and computer required.
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